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Course Title:

Course ID:

181124 0170 ADDE009PRA

Course Dates :

18/Nov/2024

 To

22/Nov/2024

Course Duration :

5

Course Location:

Istanbul

Turkey

Course Fees GBP £ :

Primary Price

£3,087.30

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$3,950.00

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Supply Chain, Procurement, Purchasing and Logistics Management, Leadership, Management, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Welcome to the Category Management Course!
This comprehensive program is designed to equip participants with the knowledge and skills necessary to excel in the field of category management.
Category management is a strategic approach to procurement and retailing that focuses on managing product categories as strategic business units, rather than simply as individual products.
Through this course, participants will gain a deep understanding of category management principles, strategies, and best practices that can be applied across various industries.
This comprehensive five-day course will provide participants with the knowledge, skills, and tools needed to excel in the dynamic field of category management.
Whether you are a seasoned professional or new to the industry, this course will empower you to drive growth and profitability through strategic category management practices.

Objectives

• Understand the fundamentals of category management and its importance in modern business.
• Learn how to analyze market data and consumer behavior to optimize category performance.
• Develop strategies for assortment planning, pricing, promotion, and placement within product categories.
• Gain insights into effective supplier relationship management and negotiation techniques.
• Acquire practical skills for implementing and executing successful category management initiatives.

Who Should Attend?

This course is ideal for professionals working in procurement, retail management, merchandising, sales, marketing, and supply chain management.
It is also beneficial for business owners, entrepreneurs, and anyone seeking to enhance their understanding of category management principles and practices.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day 1:
Understanding Category Management
• Introduction to category management principles
• Importance of category management in retail and procurement
• Key concepts and terminology in category management
• Case studies and examples of successful category management strategies

Day 2:
Market Analysis and Consumer Insights
• Techniques for market analysis and segmentation
• Utilizing consumer data and insights for category management
• Understanding shopper behavior and preferences
• Market trends and forecasting in category management

Day 3:
Assortment Planning and Space Management
• Developing effective assortment strategies
• Space planning and optimization in retail environments
• Merchandising principles for maximizing category performance
• Tools and technologies for assortment planning and space management

Day 4:
Pricing, Promotion, and Placement
• Pricing strategies for category management
• Promotional tactics and campaigns to drive category sales
• Importance of product placement and shelf layout
• Evaluating the effectiveness of pricing and promotion strategies

Day 5:
Supplier Relationship Management and Implementation
• Building strategic supplier partnerships
• Negotiation techniques for category management
• Implementing category management initiatives effectively
• Measuring and evaluating category performance
• Developing action plans for continuous improvement

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.